An interview with Anastasiia Kudryatseva, PR Team Lead of Dev.Pro

We sit down with Anastasiia Kudryatseva, PR Team Lead of Dev.Pro. Dev.Pro is a software development partner that allows innovative technology companies to amplify their growth ambitions and expedite time-to-market.

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How did you end up at Dev.Pro and what problem does Dev.Pro solve for its clients?

My colleague recommended Dev.Pro when I was looking for a job and by coincidence they just had an open position. Dev.Pro builds teams and delivers a custom outsourced software development experience to meet any skillset, complexity, or scale. It's a software development partner that allows innovative technology companies to amplify their growth ambitions.

As the PR Team Lead, what are your main responsibilities at Dev.Pro?

Our main team objectives revolve around increasing brand awareness, generating demand, and ensuring operational efficiency. Specifically, we focus on enhancing brand awareness and generating demand through various marketing channels.

What role does your Marketing team play when it comes to organising, operating and improving your growth funnel?

At Dev.Pro, Marketing and Sales operate as closely integrated business units. We recognize the importance of alignment and collaboration between these two functions to drive effective lead generation and conversion. The handover of leads occurs at the Marketing Qualified Lead stage, facilitating a smooth transition and maximizing the potential for successful conversions.

At ColdFire, when we look at our clients' Growth strategies, they vary greatly. Some have found a single, scalable client acquisition process while others thrive on a mix of top-of-funnel strategies. If you had to summarise the high-level LeadGen strategy of Dev.Pro, what would it be?

To navigate economic challenges, we employ a combination of targeted top-of-funnel strategies and a focus on scalable client acquisition channels. This allows us to diversify our lead sources and ensure a steady stream of prospects. Additionally, we prioritize flexibility in our marketing strategy, enabling us to quickly adapt to changing market conditions. This includes closely monitoring industry trends, consumer behavior, and economic indicators to make data-driven decisions and optimize our campaigns and messaging accordingly. Furthermore, we emphasize building strong relationships with our existing clients and nurturing customer loyalty. This includes providing exceptional customer service, ongoing communication, and personalized experiences to foster long-term partnerships and drive repeat business.

What is a Growth technique that you've used at Dev.Pro or at previous companies which you believe is underutilized at most Marketing teams - and why?

One underutilized growth-generating technique is personalized content marketing. Despite its effectiveness, many teams hesitate due to perceived resource constraints, limited audience understanding, and a preference for short-term tactics. By creating tailored content, we establish expertise, build trust, and drive meaningful engagement with our target audience. Investing in personalized content can set a brand apart and drive long-term success.

Growth can happen using marketing and product development. Which has worked better for Dev.Pro and why do you think that is?

The main bottleneck for accelerating growth at Dev.Pro is the conversion stage of the marketing-sales funnel. To tackle this, we are implementing personalized nurturing campaigns, enhancing sales enablement efforts, and optimizing our sales processes. By addressing specific needs, empowering our sales team, and streamlining the conversion process, we aim to accelerate growth and drive more revenue.

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