An interview with Georges Fallah, Marketing Manager at VBOUT
We sit down with Georges Fallah, Marketing Manager at VBOUT. VBOUT is an all-in-one, powerful and easy-to-use marketing automation platform.
How did you end up at VBOUT and what problem does VBOUT solve for its clients?
Driven by my expertise in social media, content, and email marketing, I joined VBOUT as a Marketing Manager. VBOUT provides a robust solution to businesses facing marketing complexity. It centralizes and automates marketing tasks, saving valuable time for business owners and marketing professionals. From managing multiple social media accounts to crafting automated email campaigns, and providing actionable insights, VBOUT makes marketing more efficient and data-driven, solving key business challenges in the digital age.
As the Marketing Manager, what are your main responsibilities at VBOUT?
As Marketing Manager at VBOUT, my responsibilities span several key areas. I manage our email marketing and automation campaigns, and oversee our social media marketing strategy. A significant portion of my role involves content creation, both for our website and as a guest blogger for various reputable platforms. I also organize monthly webinars and partner meetings to engage with our audience and collaborators. In addition to these, I employ the latest SEO techniques to enhance our organic traffic and closely monitor analytics to continually refine and improve our marketing initiatives. Each role is integral to driving the company's growth and visibility in the digital market.
To get a bit more technical, which methods work best for making people aware of and interested VBOUT, and why do you think they work so well?
We've discovered that the most effective strategies for promoting VBOUT are our monthly webinars and targeted SEO tactics. The webinars have proven successful in driving organic demo bookings from potential customers, indicating an effective awareness and interest strategy. Meanwhile, our SEO approach, focusing on under-targeted keywords overlooked by larger competitors, has bolstered our visibility. This strategy, enhanced by guest blogging, accruing valuable backlinks, and diligent SEO health monitoring through platforms like Google Search Console and ahrefs, has not only maintained our keyword ranking but also increased our organic traffic and domain authority score
At ColdFire, when we look at our clients' Marketing strategies, they vary greatly. Some have found a single, scalable client acquisition process while others thrive on a mix of top-of-funnel strategies. How would you summarize the high-level marketing-related strategy of your organization, and what key elements contribute to its success?
Our high-level marketing strategy at VBOUT is multifaceted, leveraging a mix of successful initiatives such as paid advertising, SEO, partnership channels, email marketing, content creation, and online events planning. What truly contributes to our success is a customer-centric approach, with emphasis on highlighting the unique benefits of our platform compared to others in the market. Instead of being overly promotional, we focus on providing educational materials and practical solutions that aid in business growth for our target audience. Our aim is to add value, which, in turn, fosters customer trust and enhances our brand reputation.
What marketing tactic have you employed at VBOUT or past companies that you feel is often overlooked by marketing teams, and what makes this technique effective in your experience?
In my experience, one tactic that often goes underutilized is the creation and promotion of educational content over purely promotional material. At VBOUT, we've found this approach to be particularly effective. Instead of constantly promoting our platform's features, we focus on producing resources that educate our target audience and help them grow their businesses. This approach, underpinned by empathy, allows us to better understand and meet our customers' needs. We put ourselves in the customers' shoes, considering how we would react to a particular piece of content if we were the customer. By providing value first, we foster trust, enhance our brand reputation, and ultimately, drive customer engagement and conversion.
Has your Marketing team experimented with some kind of cold outbound strategy (like cold email)? If yes what was the general outcome and if no, why not?
Yes, our marketing team at VBOUT has experimented with cold outbound strategies, including cold emailing and cold calling prospective customers. The results were mixed. On the positive side, these strategies contributed to an increase in our demo bookings, providing a tangible benefit. However, the overall outcome didn't fully meet our expectations, possibly due to the inherent challenges associated with cold outreach, such as low response rates and difficulties in personalizing messages. Despite this, we view these strategies as part of our learning experience and continue to refine our approach to better connect with potential clients.