An interview with Olivier Rodrigues, Growth Marketing Manager at Oodrive
We sit down with Olivier Rodrigues, Growth Marketing Manager at Oodrive. Oodrive is Europe's first trusted collaborative suite.
How did you end up at Oodrive and what problem does Oodrive solve for its clients?
I was recruited following a period of freelance experience. VirtualBrowser, part of the Oodrive group, develops a Remote Browser Isolation technology: a cybersecurity solution enabling our customers to secure their Internet browsing.
As the Growth Marketing Manager, what are your main responsibilities at Oodrive?
My business is based on a clever mix of: branding combining UX design and increasingly AI-assisted content, customer knowledge (Data), activation and automation. In this way, I can develop a brand's entire strategy, developing tailor-made eco-systems to stimulate growth.
To get a bit more technical, what are some of the acquisition channels that have worked well for Oodrive and why do you think that is?
Analyze your market to better position your offer, use the right scripts to enrich your data qualitatively, interconnect your analysis tools to receive signals from a marketing context for better targeting. But it also means hacking the algorithms of (hello Google and Linkedin), mastering ChatGPT prompts and being consistently creative to stand out from the crowd.
At ColdFire, when we look at our clients' Marketing strategies, they vary greatly. Some have found a single, scalable client acquisition process while others thrive on a mix of top-of-funnel strategies. If you had to summarise the high-level LeadGenMarketing strategy of Oodrive, what would it be?
Our content strategy brings us qualified traffic. However, we don't automate until we reach a certain number. Our leads are precious, so human intervention in our acquisition tunnel remains an essential element :)
What is a Marketing technique that you've used at Oodrive or at previous companies which you believe is underutilized at most Growth teams - and why?
Real-time page personalization, A/B testing in our campaigns and content prediction.
Has your Growth team experimented with some kind of cold outbound strategy (like cold email)? If yes what was the general outcome and if no, why not?
Yes, we do this type of campaign and we get good results. But it depends a lot on the context of the mailing and the quality of the content, starting with the subject line.