An interview with Shannon Curran, Marketing VP at MadKudu
We sit down with Shannon Curran, VP, Marketing at Madkudu. MadKudu is built to help B2B revenue teams prioritize the 20% of prospects that generate 80% of revenue.
How did you end up at Madkudu and what problem does Madkudu solve for its clients?
MadKudu helps revenue teams predict and prioritize revenue-generating actions. I was brought here after working in VC and being super compelled by the founders and the product.
As the VP, Marketing, what are your main responsibilities at Madkudu?
I oversee brand and pipeline generating activities, building our marketing engine and coaching our team!
To get a bit more technical, which methods work best for making people aware of and interested inMadkudu , and why do you think they work so well?
A lot of our pipeline is built by word of mouth, our customers are our greatest advocates. We also see a lot of success joining communities where our prospects look for solutions.
At ColdFire, when we look at our clients' Marketing strategies, they vary greatly. Some have found a single, scalable client acquisition process while others thrive on a mix of top-of-funnel strategies. How would you summarize the high-level marketing-related strategy of your organization, and what key elements contribute to its success?
Our strategy is multi-pronged with a mix of executive activations externally and integrated programs (events, paid, content) we create a targeted net for our target account list.
What marketing tactic have you employed at Madkudu or past companies that you feel is often overlooked by marketing teams, and what makes this technique effective in your experience?
Working with influencers in the space is often under utilized because folks don't know how to measure it. If you are able to create internal influencers that will build relationships with influential people in your space that can be serious money.
Has your Marketing team experimented with some kind of cold outbound strategy (like cold email)? If yes what was the general outcome and if no, why not?
Yes we have, we see some success especially pairing this with a target account strategy of marketing air cover.